Here is the link to check out the Newsletter my team and I created. We sent it out to 40 of the marketing students at Western and received a 37.5% open rate. We created the newsletter in the form of a top 10 list. So if we were to send out a reoccurring newsletter monthly, it would be about the top 10 of a different topic each month.
This newsletter is about the top 10 places to eat in La Crosse. We based our rankings on service, quality of food, and price. We gave brief descriptions to each of the restaurants as well as a link to the restaurant websites. There are also links to our websites for blog posts about The La Crosse Top 10 and links to Western’s Marketing Program different media portals.