My Blog

Promotional Tools

  1. “App” is short for application. It is a software program mainly for mobile devices or online purposes.
  2. Advantage: Many positives to using an app. They are arranged on your mobile device or desktop so you can open them with one click. They are very convenient.  You don’t have to open up the internet to look up the website. All of the information is condensed on that application. Disadvantages: You get annoying pop ups that if you accidentally click on them you will leave the app and open up the internet. Most apps that aren’t games and even some games still require the usage of your data.
  3. A- To gather someone’s attention for a new app. The best way to advertise that would be by word of mouth and have people tell about how great it is and show their friends how useful it is. I- This would make them interested in the app and want to go get it. D- Have people show them how it helps save them trouble. A- showing them what the app is called and helping them get it.
  4. Apps normally target anyone with a mobile device or that that has a desktop.
  5. A. For the Western marketing program, I would target high schoolers. They are the most populated segment coming to college. Along with being on their phones the most. They would see it more and hopefully get intrigued. B. “Guaranteed a bright future upon graduation” C. I would have someone young get it and show their friends in high school the Western Marketing App.
  6. In the year of 2016 there were 140 billion apps downloaded just through the Apple app store.
  7. That apps are used for only games.

http://smallbusiness.chron.com/aida-model-marketing-communication-10863.html

What the Heck is an “App”?

https://www.statista.com/statistics/263794/number-of-downloads-from-the-apple-app-store/

My Experience at Western Tech

I chose to come to Western Technical College and be in the Marketing program here because I knew that I could get my associates in 2 years while getting the full college experience. I heard about Western from a friend back home. She said she was coming here and showed me some pictures of the college and the dorms here. I thought it looked really interesting so I made an appointment to come take a visit. I fell in love with the campus. After being here for over a year, I absolutely love it. It has fulfilled my expectations and more. One thing I really like about Western is the class size. I like how there is a maximum of students is approximately 25 students. I came from a high school with that size of classrooms, so it’s nice to still be in my comfort zone a little. The instructors are also amazing.  They truly want all of their students to succeed and will help them any way they can. The library is a great resource, I go there all the time and do my homework. They have multiple people there to help you use those resources as well. I have taken multiple classes that have taught me so many things I know I will use in my future.

Classes I have taken:

  • Beginning Composition
  • Software Apps for Business
  • Economics
  • Fundamentals of Graphic Design
  • Written Communication
  • Intro to Psychology
  • Oral/ Interpersonal Communication
  • Math with Business apps
  • Intro to sociology
  • Selling Principles
  • Marketing Principles
  • Orientation to Marketing
  • Marketing Research
  • Promotion Principles
  • Marketing Financials
  • Marketing Communications
  • Project Management
  • Product Management

like my classes, I realized I don’t want to go into direct sales in marketing. So it was nice I learned that early on. I’ve also realized that Kwik Trip is a big deal in Marketing and I didn’t know that before. I have a short term goal for this semester and it is to get good grades in all of my classes. I will work hard to study and turn in all of my homework on time. For my future, I’m still figuring everything out. I know I want a job somewhere in Sports Marketing, possibly get a management position. I will graduate in the spring of 2018 and begin searching for a career. Here is one of my favorite quotes that will get me through my hard times in college and life in general as I strive to achieve my goals…

“When you want to succeed as bad as you want to breathe, that’s when you’ll be successful” –Eric Thomas

Effective Presentations

I have never been the best at presenting. I think it’s because I never had all of the information I really needed. For this presentation, I planned ahead to gain information about the topic and got very familiar with the subject. I also figured it was easy enough for everyone in the group to have access to it so we should do it on google slides. That way I could share it and everyone could help create it. Being in front of a crowd was never too hard for me. I did get nervous and then I would talk really fast. So for this presentation, I told myself I was going to slow down. Take my time when I spoke to the audience. After I slowed down I felt I had more control in my presentation.

In our Presentation Zen book, I learned that you need to be in control of your presentation. There are many steps in doing so. You need to think outside the box on a piece of paper. No internet or other people to distract you from creating something truly yours. Then you would need to figure out how you’re going to present it, who you are presenting to, and what you should say to make them feel intrigued in your story. From one presentation to the other I feel I made it more personal, and more relatable as Presentation Zen told me to do. By doing this my audience was intrigued by my story.

To continue giving successful presentations, I will remain being more prepared with my subject and learn everything I can about the topic. I will also become engaged with my audience and give them a story they can relate to. Give them something so that they don’t think it’s just a boring presentation.