Stukent: Kent’s Camera Castle-Email Advertisements

Stukent’s email marketing was harder than I thought it was going to be.  I found it hard to get customers to open my emails, having an open rate of 10% or less sometimes.  The most important part of an email is the subject line.  The subject line is how you’re going to get more opens. I tried a couple different contact lists as well, the subscribed and then my entire list. The entire list did better and I think it’s simply because more people are exposed to it. 

At the beginning I thought that ROI was the most important metric, but towards the end I just wanted customers to visit my site. My ROI was always high because I didn’t spend a lot of money on my ads. 

I’ll be honest I never found a strategy that worked for my email ads. I tried using real emails as guides, I used Hubspot’s email marketing tips, and I tried to come up with some on my own.  None seemed to work for me. 

This experience with the email part of Stukent was frustrating. I wish that Stukent gave a little more feedback as to why it wasn’t being opened.  Even doing A/B testing was difficult to do. 

Stukent: Kent’s Camera Castle-Paid Searches

In the Stukent simulation for Kent’s Camera Castle, I learned so much.  Paid advertisements are where I made most of my profits.  I focused on choosing keywords that were midrange, meaning they weren’t too popular but they weren’t too under searched either.  I found when I chose keywords that were less relevant to the product I was advertising, the CTR was much higher.  On the other hand, when I chose keywords for an ad that lined up perfectly, I made more profit and people stayed on the page longer.  

My best strategy for paid search was to pull up an actual example of the camera on google.  According to what I learned in the Google Ads Fundamentals assessment, If the ad shows up at the top, that means it’s most relevant and most enjoyed by users. Doing this for the Nikon camera lead me to my most successful ad I had throughout the simulation. 

This simulation taught me a lot.  Sometimes it was frustrating trying to choose the right keywords and sometimes It was a guessing game.  Overall I took a lot out of it and enjoyed running pretend ads for Kent. The only thing that I would want changed would be the ability to organize ad groups after making them.  There were a couple times that I accidentally created an ad group and then It just crowded my page the rest of the simulation. 

Concerts in La Crosse-Local Love: Jenna Rae & LYGA -B

A look into local musicians minds.

Jordan Lyga (LYGA) is a local music artist that routinely performs in La Crosse, WI. Concerts in La Crosse, WI

Jenna Rae

 Jenna: She is a local girl with a big voice.  She has been singing since she was a little girl, and she improves with each show.  

Where is She Now?: She is currently a student at the University of Wisconsin Eau Claire but Jenna prefers to do local shows because she enjoys seeing familiar faces in the audience. 

Jenna’s History: Jenna was involved in show choir throughout high school and continues to perform at her church in Ettrick, WI.  This last summer, Jenna performed at Ashley for the Arts with another local musician, LYGA. 

“Performing on that big of stage was so overwhelming in the best way!  The band was so great to jump in and sing with. It was such a great experience!” Jenna said in an interview.

She is excited to continue performing with other local musicians.

Jordan Lyga

 Jordan:He is a Fountain City native and also has a similar music history.  He started his first band, Defense Mechanism, in 2002 when he was just 13 years old.  Since then he’s been the lead singer in other bands such as Defense Mechanism, Last House on State and The Fast Track.  

Making Changes: When he became a solo artist, he changed his name to Alex Jordan, and this last summer he did another name switch to LYGA.  

Local Love: Jordan also loves performing locally.  He regularly performs at Acoustic Café in Winona, MN and this last summer he opened the main stage at Ashley for the Arts for Dan & Shay, Andy Grammar, and Rascal Flatts.  This concert was a great way to gain exposure as well as experience on a large stage.

Looking ahead: He has been conversing with the Loggers and is looking at performing a concert in La Crosse, WI at a game in the summer of 2019.

You can find LYGA on Spotify here:https://open.spotify.com/artist/0sKP3yc5PwqRzjXZj34t3x?fbclid=IwAR0RXKXSuW19p0NOJ2m07tXOUKlh6khMNwqD217eTP1_Rwo3V57LvcjyrEA

Keep up with Jenna Rae here: https://www.facebook.com/JennaRae.JR/

Concerts in La Crosse- Local Love: Jenna Rae & LYGA

Jordan Lyga (LYGA) is a local music artist that routinely performs in La Crosse, WI. Concerts in La Crosse, WI

Jenna Rae

 Jenna: She is a local girl with a big voice.  She has been singing since she was a little girl, and she improves with each show.  

Where is She Now?: She is currently a student at the University of Wisconsin Eau Claire but Jenna prefers to do local shows because she enjoys seeing familiar faces in the audience. 

Jenna’s History: Jenna was involved in show choir throughout high school and continues to perform at her church in Ettrick, WI.  This last summer, Jenna performed at Ashley for the Arts with another local musician, LYGA. 

“Performing on that big of stage was so overwhelming in the best way!  The band was so great to jump in and sing with. It was such a great experience!” Jenna said in an interview.

She is excited to continue performing with other local musicians.

Jordan Lyga

 Jordan:He is a Fountain City native and also has a similar music history.  He started his first band, Defense Mechanism, in 2002 when he was just 13 years old.  Since then he’s been the lead singer in other bands such as Defense Mechanism, Last House on State and The Fast Track.  

Making Changes: When he became a solo artist, he changed his name to Alex Jordan, and this last summer he did another name switch to LYGA.  

Local Love: Jordan also loves performing locally.  He regularly performs at Acoustic Café in Winona, MN and this last summer he opened the main stage at Ashley for the Arts for Dan & Shay, Andy Grammar, and Rascal Flatts.  This concert was a great way to gain exposure as well as experience on a large stage.

Looking ahead: He has been conversing with the Loggers and is looking at performing a concert in La Crosse, WI at a game in the summer of 2019.

You can find LYGA on Spotify here:https://open.spotify.com/artist/0sKP3yc5PwqRzjXZj34t3x?fbclid=IwAR0RXKXSuW19p0NOJ2m07tXOUKlh6khMNwqD217eTP1_Rwo3V57LvcjyrEA

Keep up with Jenna Rae here: https://www.facebook.com/JennaRae.JR/

Social Media Marketing 101

If you own a business or work for a business with no social media, I hope this blog post helps you out. Social Media Marketing is a must for businesses. In today’s society, people check their social media accounts at least twice daily. It’s completely free to set up and promote!

 

I recently just developed a social media marketing plan with some group members for a local consignment shop in La Crosse. We started by creating business personas. Those are basically making a fake profile of what we think the target markets life is like. For example, this is what one would look like.

The plan then moved into goals and strategies we had to better Elite Repeats social media platforms. We determined our main goal would be to create brand awareness for Elite Repeat. We thought some strategies for this would be to update and revamp Elite Repeats Facebook page and Website. We would do this by posting more content on there and updating all of her information on both.

Elite Repeats Facebook and Website was inactive until my group came along. Here are some examples of the things we have posted for the business.

We followed our viewer’s likes, comments, shares, and views. Looking at these KPI’s we were able to determine what time of day was the best time to post, what kind of posts were most liked by viewers, and what posts had the most views. We analyzed as weeks went on and determined what was best to post and what time.

I learned a lot from this project. At the beginning of the term, I had no idea what a KPI was and now I know it is one of the most important components of social media marketing. It has helped me for my personal future in the sense that this might be something that I need to do in my future career. I learned how to make captions clever based on the picture and how to post something that viewers want to see.

What’s Your Personal Brand?

Personal Branding is how you build yourself up to look for others. Specifically respected coworkers and employers. It’s creating strong physical content they can see and also building up your self esteem and knowledge to know how to behave in getting a job and having one.

During my Personal Branding class. I developed skills and created a plan for my future. To start off in the course I needed to figure out who I was, what my strongest skills were and what my goal was. You learn about soft skills and learn what yours are and how you can most positively implement them into your career path. I did a SWOT on myself to find out who I really am and what I can use and what I can work on.

Strengths:

  • Motivated
  • Positive
  • Energetic
  • Balancing Life
  • Logical

Weaknesses:

  • Unorganized
  • Decision Making
  • Confidence

Threats:

  • Other graduates going into my career
  • Not getting the job desired out of college

Opportunities:

  • Become more organized and manage my time more efficiently
  • Going through internships that will help me prepare for my future
  • Job openings

I determined my career goal was to be in sports marketing and potentially work for a professional sports team in their marketing department. Next was creating a plan for how I’m going to achieve that goal.  I figured the best way to do this would be for me to gain experience in my field of work. By interning for semi-pro teams and working in any event planning type setting.

I of course can’t just submit a lazy resume and cover letter to anywhere so I need to make myself known and build up the skills to create the best resume and cover letter of them all. I have done a lot of things to build my personal brand since i started college. In my first semester of college, I created a personal website. On it described me and my accomplishments and some samples of work I have done. From there on out I have created a personal business card, different forms of content, a personal logo, created a LinkedIn account so employers can see what I have done and what my goals are, created a resume and learned how to create a strong cover letter.

I feel that all of these little accomplishments were big ones. They all made me who I am today and they all helped me find out what I want to do in life and helped me gain skills I wouldn’t of had before. Some of them took a lot of time to finalize and made me a more hard working, patient person. The skills and content I created during my time here at Western and especially in this Personal Branding class. Make me confident to know that I will succeed in anything I decide to do in my future.

Why You Should Start Building Up Your Resume Today!

Building your resume while in school is so beneficial in many ways. Employers are looking for you to be experienced and involved. If they see you have experience going into that related field you are going to have an advantage over a candidate who doesn’t. Certificates also make you look more qualified for jobs. You could get a google analytics certification, different research certifications online, obtain different licenses based on what you’re going to school for and what your future career will be. Getting an internship is a great way to gain personal hands-on experience doing what you want to in the future.

For my resume builder, I chose to do an internship with the consignment store Elite Repeat. I chose to do this internship to get experience in a self-owned and ran business. I felt the tactics and strategies I learned there would help me in my future. I helped the owner with everyday tasks running a small business.

I worked at Elite Repeat once a week for about 3-4 hours. This was an unpaid internship while working 2 jobs and going to school full time, it’s really all I could fit into my schedule. When I went in I would help I helped sell clothes, put clothes away, price clothes, how to effectively put out displays and we even brainstormed together on clever captions to put with photos for her Facebook page. I have learned so much through my time here that I will take with me in my future.

I accomplished learning multiple things here such as what to position certain things that are in higher demand and how to market them. I learned how to interact with a different market of people. I’m proud of these accomplishments since I gained more knowledge then I had before and now have a better competitive edge over other applicants for jobs. I did encounter a few challenges during this internship. My boss was very stubborn and close-minded. I was trying to help her reach a new younger target market and the ideas I had, she would just shut them down and not take them into consideration. Although she was very inflexible with my ideas, I learned how to overcome situations working with a boss such as this one.

Right now I’m in a retail management class at Western. I feel that I learn things in both settings that I can apply to either class or work. I use the skills I learn in my retail class to interact with customers at Elite Repeat. In all of my courses really at Western, we discussed the 4 Ps of Marketing. Product, Place, Price, and Promotion. In my internship, I really got the opportunity to bring this topic to life. Getting to experience hands-on knowledge of all of these.  

From this internship I gained a lot of experience in running a small business, different pricing and placement strategies, promotional tools, more customer service experience and the chance to work with some different people. The benefits are that I received so much knowledge that I know will help me in my future career. I learned how to better communicate with a different age range of customers so I think that will really help me in my future connecting with a broad spectrum of people. From working here and having my boss kind of let me take the reins on some things, I think it helped me gain more self-confidence and made me feel that I was appreciated for my work. It really helped a lot to gain this confidence, so now it won’t be so hard to talk to potential employers and other people I need to communicate with.

9 Tips to Successfully Manage Retail Associates

I found an article on motivating your retail employees. It gives great tips on how to keep your employees feeling involved and important. As being an employee in retail I realize how important these tips are. Your employees aren’t going to be as productive or hard-working if they feel underappreciated and uneducated.  

 

#1 Respect they have a brain

You need to respect their decisions and not harp on them right away for their decision. Think about why maybe they made that decision or ask them why they made a certain choice.

 

#2 Complement in public

Give them a compliment in front of their peers so they feel appreciated and recognized. Any employee of a company would like to be recognized for their hard work in front of their peers, it boosts their self-esteem. It also helps your other associates I feel. Once another employee hears that a different employee is doing well they trust that employee and knows they are a hard worker, I feel it also increases their competitive edge to be recognized as well.

 

#3 Train in Private

As mentioned in this article, they say “For training to stick, you have to get past bad behaviors, which requires correction. But no one likes to be corrected in front of others.” It’s embarrassing to be corrected in front of your co-workers and especially customers. So it’s a good idea to do some training that is off the floor. This time gives the employee to fully pay attention without the distraction of customers and they also don’t have to be embarrassed to ask certain questions. Online training is just as good. It lets the employee read the directions for each training and go at their own pace so that they understand to their best ability.

 

#4 Encourage exploring the merchandise

Not knowing the merchandise on the floor is going to cause some hiccups. You may get bad reviews in of your store which makes your company look bad. When you have your employees learn the majority of the merchandise it helps your company in total and also gives your employee a feeling of being needed by the store. When they can help anyone with finding anything, they feel like a valued employee. When a customer comes up to an employee with a question they are going to be highly satisfied when the associate knows exactly what they are talking about.

 

#5 Pay above minimum wage

Paying above minimum wage helps keep valuable employees. As an employee, working hard for a lot of hours for 2 weeks, to just get a very small paycheck makes your employee question why they are still there. They feel they could find a better paying job than just the minimum wage.

 

#6 Hold accountable

Once they are trained in a certain area such as returns, you need to hold them accountable and assume that they know what to do. When you hold them accountable for things it helps them feel important in the company. Instead of giving all of your responsibilities to your assistant managers or shift leads, give them to the part-timers. Most of the time, they are the people that are going to be interacting with customers the most.

 

#7 Help them find a friend

When they have someone who they can relate with and talk to at work, it makes for an easier shift and a happier employee. You don’t want someone who is mad all the time working with your customers.  If they have someone they feel comfortable asking questions to, you’ll gain a smarter employee as well.

 

#8 Ask their opinion

Employees like to feel like they are a part of the company. By helping make decisions or voicing their opinion they are contributing to the store more than just working their shift. Collaboration is key to having a successful store.

 

#9 Thoughtfully reward them

When your employees achieve certain goals or go above and beyond in any work they do, reward them. It gives them something to work for. Whether it be a free car wash, small gift card, free lunch, etc. They have something to work towards.

I feel that if you incorporate even half of these tips, you will have a more successful store. Your employees are going to feel more needed and acknowledged when you give them the respect and feedback they need.

7 Secrets to Retail Success

I found an article that went over certain tips and tricks to make your store look more appealing to customers.

#1 Make windows shine

Within the article, it tells that the store is more eye-catching if you put up window displays. Using a single color scheme could gain more customers attention. Stores in malls could incorporate this by putting outfits together and having cute decorations that are all the same color coordination. This will attract customers to your store by thinking the products displayed are special.

#2 Make an arresting first impression

Having a display up front that catches their attention is key. Some stores such as Sam’s Club promotes their specials as soon as you walk in. Having specials available to taste or try would be a crucial to gaining a customers interest in a product or the store in general. Walmart and Festival could incorporate this tip into their layout by having samples in the areas of product purchase.

#3 Steer customers to the right

Customers usually prefer to walk counterclockwise around the store. For example: having an appealing attraction to the right as soon as you walk in such as a flower stand would be a great way to draw a customers attention to the right.

#4 Lead them somewhere

Using the end of an aisle to promote what’s in that aisle. It’s drawing them into all the other options you might have. At dicks in the power aisles, they will have things on display where you can find more in-depth products within the aisles. They also have things that are eye-catching. When you walk in the store you can see above the whole store what department is which and when you get closer your attention will be grabbed to what they have on display.

#5 Have an angle

Most stores create there layouts parallel to the exterior walls. This article says to push them at an angle to make almost an arrow towards what you want your customer to really go after such as a back wall display. Within the article they said to only do this display if your store has enough room for customers to easily pass. I personally don’t believe this method would be effective since it might be hard for customers to navigate around.

#6 Create breaks

A break in a long aisle would help gain customers attention to go down another aisle or to take a break from looking at the same thing. Target, for example, could do this by putting different items on clip strips that aren’t in the aisle but closely related to the products within.

 

#7 Offer “hugs”

People are attracted to round or U shaped areas. Putting up a rounded sign or an area that is surrounded partially would invite customers in like a “hug.” Any retail store could really incorporate this into their store. By creating a U shape in a back wall it will be inviting to customers. Make a display of all your different pastries in the bakery department or a U shaped display of fruits or vegetables.

Overall I feel that local retail stores could really benefit from these tips. To be successful you need to have eye-catching products and displays. With this being said I believe that the most beneficial way to achieve more customers would be to add more visuals. Make your window appearance visually appealing then wow them when they walk into the store with another display. Some people just have certain products out on display but I think the most effective one would be to put out samples (ex; food or mannequins with whole outfits.)

Tice, Carol. “7 Layout Secrets of the Big Retail Chains.” Entrepreneur, 17 June 2012, www.entrepreneur.com/article/223808.