What’s Your Personal Brand?

Personal Branding is how you build yourself up to look for others. Specifically respected coworkers and employers. It’s creating strong physical content they can see and also building up your self esteem and knowledge to know how to behave in getting a job and having one.

During my Personal Branding class. I developed skills and created a plan for my future. To start off in the course I needed to figure out who I was, what my strongest skills were and what my goal was. You learn about soft skills and learn what yours are and how you can most positively implement them into your career path. I did a SWOT on myself to find out who I really am and what I can use and what I can work on.


  • Motivated
  • Positive
  • Energetic
  • Balancing Life
  • Logical


  • Unorganized
  • Decision Making
  • Confidence


  • Other graduates going into my career
  • Not getting the job desired out of college


  • Become more organized and manage my time more efficiently
  • Going through internships that will help me prepare for my future
  • Job openings

I determined my career goal was to be in sports marketing and potentially work for a professional sports team in their marketing department. Next was creating a plan for how I’m going to achieve that goal.  I figured the best way to do this would be for me to gain experience in my field of work. By interning for semi-pro teams and working in any event planning type setting.

I of course can’t just submit a lazy resume and cover letter to anywhere so I need to make myself known and build up the skills to create the best resume and cover letter of them all. I have done a lot of things to build my personal brand since i started college. In my first semester of college, I created a personal website. On it described me and my accomplishments and some samples of work I have done. From there on out I have created a personal business card, different forms of content, a personal logo, created a LinkedIn account so employers can see what I have done and what my goals are, created a resume and learned how to create a strong cover letter.

I feel that all of these little accomplishments were big ones. They all made me who I am today and they all helped me find out what I want to do in life and helped me gain skills I wouldn’t of had before. Some of them took a lot of time to finalize and made me a more hard working, patient person. The skills and content I created during my time here at Western and especially in this Personal Branding class. Make me confident to know that I will succeed in anything I decide to do in my future.

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