9 Tips to Successfully Manage Retail Associates

I found an article on motivating your retail employees. It gives great tips on how to keep your employees feeling involved and important. As being an employee in retail I realize how important these tips are. Your employees aren’t going to be as productive or hard-working if they feel underappreciated and uneducated.  

 

#1 Respect they have a brain

You need to respect their decisions and not harp on them right away for their decision. Think about why maybe they made that decision or ask them why they made a certain choice.

 

#2 Complement in public

Give them a compliment in front of their peers so they feel appreciated and recognized. Any employee of a company would like to be recognized for their hard work in front of their peers, it boosts their self-esteem. It also helps your other associates I feel. Once another employee hears that a different employee is doing well they trust that employee and knows they are a hard worker, I feel it also increases their competitive edge to be recognized as well.

 

#3 Train in Private

As mentioned in this article, they say “For training to stick, you have to get past bad behaviors, which requires correction. But no one likes to be corrected in front of others.” It’s embarrassing to be corrected in front of your co-workers and especially customers. So it’s a good idea to do some training that is off the floor. This time gives the employee to fully pay attention without the distraction of customers and they also don’t have to be embarrassed to ask certain questions. Online training is just as good. It lets the employee read the directions for each training and go at their own pace so that they understand to their best ability.

 

#4 Encourage exploring the merchandise

Not knowing the merchandise on the floor is going to cause some hiccups. You may get bad reviews in of your store which makes your company look bad. When you have your employees learn the majority of the merchandise it helps your company in total and also gives your employee a feeling of being needed by the store. When they can help anyone with finding anything, they feel like a valued employee. When a customer comes up to an employee with a question they are going to be highly satisfied when the associate knows exactly what they are talking about.

 

#5 Pay above minimum wage

Paying above minimum wage helps keep valuable employees. As an employee, working hard for a lot of hours for 2 weeks, to just get a very small paycheck makes your employee question why they are still there. They feel they could find a better paying job than just the minimum wage.

 

#6 Hold accountable

Once they are trained in a certain area such as returns, you need to hold them accountable and assume that they know what to do. When you hold them accountable for things it helps them feel important in the company. Instead of giving all of your responsibilities to your assistant managers or shift leads, give them to the part-timers. Most of the time, they are the people that are going to be interacting with customers the most.

 

#7 Help them find a friend

When they have someone who they can relate with and talk to at work, it makes for an easier shift and a happier employee. You don’t want someone who is mad all the time working with your customers.  If they have someone they feel comfortable asking questions to, you’ll gain a smarter employee as well.

 

#8 Ask their opinion

Employees like to feel like they are a part of the company. By helping make decisions or voicing their opinion they are contributing to the store more than just working their shift. Collaboration is key to having a successful store.

 

#9 Thoughtfully reward them

When your employees achieve certain goals or go above and beyond in any work they do, reward them. It gives them something to work for. Whether it be a free car wash, small gift card, free lunch, etc. They have something to work towards.

I feel that if you incorporate even half of these tips, you will have a more successful store. Your employees are going to feel more needed and acknowledged when you give them the respect and feedback they need.

7 Secrets to Retail Success

I found an article that went over certain tips and tricks to make your store look more appealing to customers.

#1 Make windows shine

Within the article, it tells that the store is more eye-catching if you put up window displays. Using a single color scheme could gain more customers attention. Stores in malls could incorporate this by putting outfits together and having cute decorations that are all the same color coordination. This will attract customers to your store by thinking the products displayed are special.

#2 Make an arresting first impression

Having a display up front that catches their attention is key. Some stores such as Sam’s Club promotes their specials as soon as you walk in. Having specials available to taste or try would be a crucial to gaining a customers interest in a product or the store in general. Walmart and Festival could incorporate this tip into their layout by having samples in the areas of product purchase.

#3 Steer customers to the right

Customers usually prefer to walk counterclockwise around the store. For example: having an appealing attraction to the right as soon as you walk in such as a flower stand would be a great way to draw a customers attention to the right.

#4 Lead them somewhere

Using the end of an aisle to promote what’s in that aisle. It’s drawing them into all the other options you might have. At dicks in the power aisles, they will have things on display where you can find more in-depth products within the aisles. They also have things that are eye-catching. When you walk in the store you can see above the whole store what department is which and when you get closer your attention will be grabbed to what they have on display.

#5 Have an angle

Most stores create there layouts parallel to the exterior walls. This article says to push them at an angle to make almost an arrow towards what you want your customer to really go after such as a back wall display. Within the article they said to only do this display if your store has enough room for customers to easily pass. I personally don’t believe this method would be effective since it might be hard for customers to navigate around.

#6 Create breaks

A break in a long aisle would help gain customers attention to go down another aisle or to take a break from looking at the same thing. Target, for example, could do this by putting different items on clip strips that aren’t in the aisle but closely related to the products within.

 

#7 Offer “hugs”

People are attracted to round or U shaped areas. Putting up a rounded sign or an area that is surrounded partially would invite customers in like a “hug.” Any retail store could really incorporate this into their store. By creating a U shape in a back wall it will be inviting to customers. Make a display of all your different pastries in the bakery department or a U shaped display of fruits or vegetables.

Overall I feel that local retail stores could really benefit from these tips. To be successful you need to have eye-catching products and displays. With this being said I believe that the most beneficial way to achieve more customers would be to add more visuals. Make your window appearance visually appealing then wow them when they walk into the store with another display. Some people just have certain products out on display but I think the most effective one would be to put out samples (ex; food or mannequins with whole outfits.)

Tice, Carol. “7 Layout Secrets of the Big Retail Chains.” Entrepreneur, 17 June 2012, www.entrepreneur.com/article/223808.

The Future Face of Shopping Centers

This article basically explained what the future of shopping centers is going to look like. The article explained how shopping centers are going to expand or change altogether. They believe that shopping centers will be turned into establishments that blend better into the community. These new urban centers will include; apartments, wide variety of restaurants, office spaces, gathering spots and social settings. As well as increasing cultural activities such as art exhibits, band shells for concerts, museum programs, and other cultural activities.

Since shopping centers are dying out, local shopping centers can use these tips to gain more attention to their centers. For example; Valley View Mall can possibly incorporate a movie theater into their scene or a band shell where they can have local small concerts. It would gain more attention to the mall and draw in a wider customer base

The overall benefit of adding more features and more urban spaces into our shopping centers now would be that you would gain a higher customer base and drive a higher revenue.

https://www.cnbc.com/2017/01/26/why-these-malls-are-thriving-while-others-die.html