A/B Testing for Newsletters

During my 3rd semester at Western Technical College, I took may classes that helped me significantly prepare me for my future. I took;

Project Principles Management- Developing a project, planning it, and learning the steps to have an effective event.

Marketing Financials- Learning the basics of accounting a business does. Learning about things such as income statements, manufacturing costs, promotional costs, etc.

Product Management- Developing the skills to be able to target the correct market for a product, learn what promotions would be effective for that product, positioning statements, etc.

Software Apps- In this class we learned and reviewed different software programs that marketers use every day.

Marketing Communications- Lastly, I learned in this class so many valuable tools that I will use in my future. We learned how to create; an effective logo, brochure, infographic, PSA and what I’m going to be talking about on this blog, Newsletters.

In my marketing communications class, we learned how to create a newsletter. My group and I did ours on “The Top 10 Best Places To Eat At In La Crosse.” The purpose of this newsletter was to inform the tourists of La Crosse or new students coming into the area, the best places to eat in La Crosse. We gave a list of what we thought would be the top 10 places to eat at in La Crosse. We based our ranking on quality of food, service, and price. We gave a short description of the restaurant and at the bottom of the section, we gave a link to each of the restaurant’s websites.

We chose to use the software MailChimp. Mail Chimp provides templates for you to create a newsletter and sends out an email to all of the selected subscribers. MailChimp is a really easy software to use. Here is the link to the website to learn more about MailChimp. https://mailchimp.com


Mail Chimp also makes it really easy to use A/B Testing. A/B testing is basically where you send out two campaigns. You just change things within the campaign. For example; my group and I changed who it came from, the subject line, and the content seen in the email. It worked out perfect because we liked two different subject lines and didn’t know which one would be more effective.

In the first newsletter, we emailed to students our subject line was, “Delicious Food, To Fit Your Lifestyle,” with the content line “Check out the top 10 places to eat in La Crosse!” Coming from “Western Marketing.”

In the second newsletter we emailed out, our subject line was, “Need new places to try for a night out?” With the content line “Check out this list of The Top 10 Places to try in La Crosse!” Coming from “Western Technical College”

After we sent out the A/B tests we determined from our data that the second newsletter we sent out was the most effective. We sent it to 40 people both times. On the first send out we had an open rate of 25%. 10 people that we sent our newsletter to opened it. With a click rate of 2.5%. On our second send out we had an open rate of 37.5%. That would mean 15 people opened our newsletter. We had a click rate of 7.5% with 3 clicks. So clearly we were more successful with our second newsletter. We decided with the atmosphere La Crosse has, the subject line changing was what determined our percentage in opens rising.

You can check out our newsletter in my ‘Samples of Work’ page. Or at this link!


Don’t forget about the others!

We already told you guys about the top 10 places to eat in La Crosse, but what about the 79 other restaurants we left out?

I’m going to tell you about some of my favorites.

  • Flipside- Flipside offers a sit-down restaurant as well as a bar scene. It is perfectly priced and has reasonable hours. The food is excellent and fits any taste bud you have! Family environment or a great place to grab some drinks with the guys.
  • La Crosse Family Restaurant- Nothing too elegant, which is perfect! Want a cheap meal with some friends? Great place to go! Super cheap and awesome food! I waitressed here for about 6 months and the staff is so friendly and helpful. As a customer, you are always the first priority.
  • North Country Steak Buffet- This place is a sit-down buffet, and it has everything. Starting your meal off with your choice of steak, shift down the line to get some salad, (pasta or leafy) then go down to your greasy food like chicken, french fries, mini corn dogs, etc. Keep going and there’s a taco station! Of course, we can’t forget about dessert. They offer ice cream, brownies, cheesecake, cookies, etc. The restaurant is filled with great food and great service.
  • Grizzly’s- Their location is technically in Onalaska, but not that far of a drive! They have fresh rotisserie chicken roasted right in front of you! Food is served to perfection. And service is always amazing. Very attentive.
  • Great Wall- The best Chinese in the area hands down. I love coming here when I get that Chinese food craving. I always get my favorite chicken lo mein and crab rangoon. Good tasting crab rangoon is hard to find in the area. Great Wall nails it!
  • HuHot- This restaurant is Mongolian grill. Pick out everything you want in your stir-fry dish and they grill it right in front of you! Very cheap and service is great!

Not a lot more options but are definitely worth trying!


My Experience at The Waterfront Restaurant and Tavern

The Waterfront is known for its freshly made food, spectacular service, and a beautiful view. I have worked here for 7 months and I can guarantee, we strive for nothing but satisfaction. Our job is to attend every customer with respect and achieve your satisfaction with our establishment, service, and of course the product we are serving.

Our menus highlight seasonal American cuisine that includes USDA Prime beef and fresh day-boat seafood.  With a focus on the freshest foods of each season, our culinary team allows the ingredients to speak for themselves.  Every detail is appreciated in everything we do.

Servers and our culinary team go through extensive training to make sure that we serve the highest quality product to you with the best service you have experienced during each visit.

Our maintenance staff works hard every day to make sure each our property looks clean and elegant.

I have eaten here many times off the clock as well, and the food never seems to be anything less than amazing. 10 out of 10 recommend you take a visit to the #1 ranked restaurant in La Crosse